Welcome to my website!
Brand Designer I Strategist
I’m Nadia Hurley-Smith, a brand designer specialising in well being and community-led industries, strategising ways to develop creative identity for start-ups and in-house projects.
Spotlighted Projects:
04: Webinar Series Producer for Thrive Talking
Brand Identity + Motion Graphics
About the Designer
I believe that design and branding strategy is an essential lever for business growth. Overlooking this can cause a brand to feel flat and unable to convey the correct message.
My blend of skills in design and digital media, allow me to have a unique perspective. With the ability to design + create own visuals using Adobe Creative Cloud, (motion graphics, videos, UI/UX, mock-ups, logos, brand guides) and soft skills to understand brand strategy, visual communication, email, social media marketing within the current social-digital climate, I can create forward-thinking and impactful projects, helping businesses grow.
Credentials
(MSc) Masters of Science in Digital Creative Media (Loughborough University London) Distinction
BA (Hons) Bachelor of Arts in Interior Design (De Montfort University, Leicester) 2:1
Testimonials
"My team and I have had the pleasure of working alongside Nadia on several marketing campaigns, and her creativity and strategic thinking continually impressed me. Nadia has an exceptional ability to analyse market trends and translate insights into campaigns that drive real results.
Nadia's specialism in digital marketing, combined with a keen eye for branding and audience engagement, consistently led to increased visibility and measurable growth. Nadia would be an
invaluable asset to any team looking to elevate their marketing efforts and achieve impactful results."
"I recruited Nadia to support Latin American Foundation for the Future (LAFF)'s re-brand. LAFF is a UK-registered NGO working in Cusco, Peru in a partnership model with local organisations to provide access to quality education and life opportunities.
Working with the results of a brand identity consultation, Nadia helped us to ground our new logo in the cultural-geographic context we work in, with colours reminiscent of the Cusco region's natural landscape and a knot motif inspired by Quechuan quipus. This was an iterative process and Nadia was attentive to our feedback and expert in her advise. Alongside the logo, Nadia produced a brand 'pocket-guide' an extensive brand guide that put our principles into practice."
Clarice B. | LAFF'S Communication's Trustee
LAFF Re-brand Mar 2026
MSc Digital Creative Media (Loughbourough University
02: Explainer Video Series - Occupational Health
Video Production + Motion Design
"Nadia consistently demonstrates a strong sense of responsibility in all her assignments. Her adaptability
and ability to manage multiple tasks simultaneously allow her to consistently exceed expectations.
A reliable and popular team member, her caring and supportive nature and attitude, unwavering
commitment, and creativity inspire and elevate the entire team.
She understands both our company's priorities and our customers' needs. Not only that, but she's
always open about her progress and never fails to answer our questions when they arise. We are pleased
to continue to work with Nadia on her ongoing projects and highly recommend her to others."
"Nadia made the end-to-end process of preparing, creating, editing, and producing several videos for our
company page. She did so with enthusiasm, simplicity, and effectiveness.
They were exactly what we were looking for and we're delighted with the result! We'll be working with Nadia again in the future and I'd highly recommend her to anyone else looking for a video editor with talent, speed, and professionalism."
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